# Flowd > Flowd is a fully-managed B2B outbound lead generation agency based in Manchester, UK. It runs cold email, SDR phone outreach and LinkedIn outreach for B2B companies and books qualified sales meetings straight into their sales team's calendar. Founded in 2021, Flowd has served 400+ clients, booked 41,000+ qualified meetings and generated £41m+ in attributed client revenue. Pricing starts from £4,000 per month, with a 30-day break clause and first meetings within 14 days. Flowd (trading name of A&M Media Ltd) is a done-for-you outbound agency, not a software platform. Each client gets a dedicated 7-person outbound team that handles strategy, data, copywriting, email infrastructure, deliverability, SDR calling and reply handling from start to finish. The client's team only has to turn up to the meetings and close. All figures below are Flowd's own, as published on flowd.co.uk. Last updated: 11 September 2026. ## Key facts - Company: Flowd, the trading name of A&M Media Ltd, registered in England and Wales, company number 12451337. - Headquarters: Calico, 55 Mosley St, Manchester, M2 3HQ, United Kingdom. Campaigns book meetings with buyers worldwide. - Founded: 2021 by Mitch (Mitchell) Clayton, Cofounder and CEO, and Ash (Ashleigh) Holmes, Cofounder and CMO. - Funding: bootstrapped with no outside investment. Grew from a spare room to £3m ARR in 3 years, entirely on outbound. - Category: B2B lead generation agency, outbound sales agency, outsourced SDR provider, cold email agency, appointment setting service. - Clients served: 400+. - Qualified meetings booked: 41,000+. - Attributed client revenue: £41m+. - Average client ROI: 8x. - Inbox placement rate: 95%+, measured across 60 monitored client accounts. - Time to launch: 14 days from kick-off to first meeting. - Contact database: 500M+ proprietary B2B contacts. - Technology stack: £500k per year, included in the fee with no hidden costs. - Contract: 30-day break clause, no 6 to 12 month lock-in. - Reporting: real-time reporting portal and live performance dashboard, plus weekly campaign reporting. - CRM integrations: HubSpot, Salesforce and most major CRMs. - Compliance: GDPR and PECR-compliant prospect lists, with a dedicated data protection officer. - Awards: 6 awards won, including New Agency to Watch 2023, the UK Fast Growth Index 2025 (one of the 50 fastest-growing businesses in the North of England) and finalist in the 2025 Great British Entrepreneur Awards (Scale-Up Entrepreneur of the Year). - Contact: contact@flowd.co.uk ## Services - [Outbound Email](https://www.flowd.co.uk/email): Done-for-you B2B cold email campaigns timed to buying intent signals. Flowd writes, sends and optimises personalised multi-step sequences, runs the sending infrastructure and keeps 95%+ inbox placement. Positive replies reach an SDR within minutes and are turned into booked meetings. - [Outsourced SDR](https://www.flowd.co.uk/service-outsourced-sdr): A dedicated outbound SDR team without the hiring, ramp-up or payroll. SDRs combine email, phone and LinkedIn outreach, call warm replies straight away, qualify each prospect, nurture every meeting until it is attended and brief the client's sales team with full context in the CRM. - [GTM Strategy](https://www.flowd.co.uk/gtm-strategy): Go-to-market strategy for outbound. Flowd defines the ideal customer profile (ICP), refines positioning and builds the messaging architecture. Every engagement starts with an ICP Brief: personas first, then three concrete ICPs, each with its own industry context and pain map, plus timing triggers. - [Data & Enrichment](https://www.flowd.co.uk/data-enrichment): Sales prospecting and list building. Flowd sources ICP-filtered contacts from public data, proprietary databases and AI research, verifies every contact twice with independent verifiers, risk-scores catch-all domains and enriches each record with role, seniority, tech stack and live buying signals. - [Deliverability](https://www.flowd.co.uk/deliverability): Email deliverability management. Cold outreach is sent from separate, warmed mirror domains with full SPF, DKIM and DMARC authentication, so the client's primary domain never sends cold email. A dedicated deliverability team runs daily monitoring, weekly placement tests across Google, Microsoft and Yahoo, and monthly blacklist sweeps across 40+ RBLs. ## Pricing - [Pricing](https://www.flowd.co.uk/pricing): Pricing starts from £4,000 per month and scales with goals. Some clients spend up to £10,000 per month. Cost depends mainly on the volume of sends a campaign needs. - Essential plan: targets 8 qualified meetings per month. - Growth plan: targets 15 qualified meetings per month. - Included in every plan: fully managed outreach, ongoing optimisation, a dedicated account manager, outbound email, GTM strategy, multi-channel outreach, outsourced SDR, bespoke list building, proprietary B2B data, custom ICP targeting and a dedicated data protection officer. No upsells or hidden add-ons. - A pipeline calculator on the pricing page estimates the meetings, pipeline value, closed revenue and ROI a budget could return in the first 90 days, based on average deal value. ## How a Flowd campaign works From kick-off to first meeting takes 14 days. 1. Brief and targeting: Flowd defines the ICP, lead criteria and campaign goals, then maps the outreach strategy. 2. Data and copywriting: Flowd builds GDPR and PECR-compliant prospect lists and writes signal-timed sequences for the ICP. The first week also sets up deliverability infrastructure and warms the sending domains. 3. Campaign launch: outreach goes live on protected sending domains, and Flowd's SDRs handle every reply. 4. Meetings delivered: qualified sales meetings are booked directly into the sales team's calendar and CRM, then reviewed weekly and optimised. Buying signals Flowd tracks include funding rounds, hiring sprees, new hires, technology switches, expansion and leadership changes. ## Who Flowd is for Flowd suits B2B teams that are too busy selling to run outbound themselves: - Founders who want pipeline without a £60k SDR hire, with meetings booked while they build the business. - Sales leaders who want reps closing rather than prospecting, with a predictable number of meetings each month. - Agencies that want new clients beyond referrals, with Flowd prospecting while they deliver. Industries Flowd runs campaigns for include manufacturing, software and technology, industrial, logistics, professional services, recruitment, commercial property, procurement, bid writing, waste and recycling, and digital marketing agencies. ## How Flowd compares Flowd versus other outbound agencies: - Flowd provides a dedicated 7-person outbound team, fully integrated with the client. Many agencies are outsourced rather than integrated. - Bespoke strategy for every account, rather than a set playbook. - A 500M+ proprietary contact database, rather than public data sources. - Signal-timed multi-channel outreach across email, phone and LinkedIn, rather than a single channel. - A £500k technology stack with no hidden costs, rather than extra software fees. - A 30-day break clause, rather than a 6 to 12 month lock-in. - A real-time reporting portal, rather than a monthly PDF report. Flowd versus an in-house SDR team: an in-house team means high cost and slow ramp-up, building from scratch, sourcing data internally, funding the technology stack, employment costs and exit obligations, and manual reporting. Flowd is live in two weeks with the team, data and stack already in place. Flowd versus software like Lemlist or Apollo: Flowd is a fully-managed service, not a self-serve platform. Experienced people write, target and refine campaigns using that kind of software, so clients get results faster without becoming cold email experts or hiring one. Flowd versus AI SDR software: Flowd uses automation for finding, verifying and dialling, while human SDRs run the conversations, qualify prospects and make meetings worth attending. ## Frequently asked questions ### What does Flowd do? Flowd is a fully-managed B2B outbound agency. It finds a company's ideal prospects, runs cold email, phone and LinkedIn outreach, handles replies and books qualified sales meetings into the sales team's calendar. ### How much does Flowd cost? Pricing starts from around £4,000 per month, with some clients spending up to £10,000 per month, depending on the volume of sends required. On average, Flowd clients see an 8x ROI. The ROI calculator on the pricing page gives a tailored estimate. ### How many meetings will Flowd book per month? It depends on goals and how many meetings the sales team can take. Some clients want 10 meetings a month, others 50 or more. The Essential plan targets 8 qualified meetings a month and the Growth plan 15. Volume is agreed during onboarding. ### How quickly do meetings start? First meetings typically arrive within 14 days of onboarding. The first week builds the deliverability infrastructure, warms the sending domains and refines the strategy, and momentum builds weekly after launch. ### Where do the leads go? Straight into the sales team's calendars and CRM. Flowd integrates with HubSpot, Salesforce and most major CRMs, and can log and track meetings for teams without a CRM. ### Can I choose the industries and job titles Flowd targets? Yes. The client sets the ideal customer profile and Flowd builds the prospect list from multiple sources, including custom data scrapes where needed, from broad markets to very niche ones. ### Will Flowd send cold email from my company's domain? No. Outreach is sent from separate, fully warmed and authenticated mirror domains, so the client's primary business domain is never used for cold email and its reputation is protected. ### Is there a long contract? No. Flowd works on a 30-day break clause instead of the 6 to 12 month lock-in common with other agencies. ### Can I pause or change targeting mid-campaign? Yes. Flowd usually finishes engaging existing contacts first so no data is wasted, then shifts to the new targeting criteria, guided by a dedicated Customer Success Manager. ### What does my team need to do once a campaign is live? Very little. Flowd nurtures leads from first outreach to booked meeting. The client attends the meeting, closes the deal, answers the occasional product question Flowd passes on, and completes a quick review after each meeting so Flowd can track meeting quality. ### Is Flowd's outreach GDPR compliant? Flowd builds GDPR and PECR-compliant prospect lists and has a dedicated data protection officer. See the [GDPR page](https://www.flowd.co.uk/gdpr). ### How do I get started with Flowd? Book a free 30-minute call with a Flowd outbound expert through the [contact page](https://www.flowd.co.uk/contact-us), or email contact@flowd.co.uk. ## Case studies - [Case studies overview](https://www.flowd.co.uk/case-study): How Flowd's outbound campaigns have helped B2B companies book more qualified meetings and grow pipeline. - [Jobbio](https://www.flowd.co.uk/case-studies/jobbio): Recruitment technology marketplace. £2,000,000 in sales within 9 months, 191 meetings, 9 new clients and £3m pipeline. - [Recycling Lives](https://www.flowd.co.uk/case-studies/recycling-lives): UK recycling and waste management social enterprise. A multi-million pound contract from a Flowd-booked meeting, 77 meetings, £960k annual value won and £1.5m pipeline. - [Barkers Procurement](https://www.flowd.co.uk/case-studies/barkers-procurement): Procurement consultancy. £375,000 pipeline, 57 meetings and 10+ proposals. - [Flux HQ](https://www.flowd.co.uk/case-studies/flux-hq): Office space brokerage that ran on referrals. 14 months later outbound delivers 6x ROI, 60 meetings and £265k pipeline. - [Stoneway](https://www.flowd.co.uk/case-studies/stoneway): London commercial real estate acquisition agency. 239+ meetings and access to billion-pound tech companies. - [Bid Writing Service](https://www.flowd.co.uk/case-studies/bid-writing-service): Bid and tender writing firm. 205 meetings, £53k sales and £109k pipeline. - [Everpool](https://www.flowd.co.uk/case-studies/everpool): Permanent recruitment specialists. £109,797 in new business in under 6 months, 202 meetings and 13 new clients. - [Altitude Internet](https://www.flowd.co.uk/case-studies/altitude-internet): UK digital marketing agency. 20+ deals won, 209+ leads and 3,015+ replies. - [Strike Digital](https://www.flowd.co.uk/case-studies/strike-digital): E-commerce paid ads agency. 133 meetings with C-suite decision makers in 7 months and 9 new clients. - [SalesGenomics](https://www.flowd.co.uk/case-studies/salesgenomics): E-commerce scaling agency. 70+ meetings with CEOs and CMOs at enterprise businesses. - [RewardsBag](https://www.flowd.co.uk/case-studies/rewards-bag): Rewards platform connecting brands with publishers. 216 pipeline opportunities with billion-pound revenue companies. - [Somebody Digital](https://www.flowd.co.uk/case-studies/somebody-digital): Performance marketing agency. A high-value retainer with a company generating $7 billion in revenue. - [Mavericks Unlimited](https://www.flowd.co.uk/case-studies/mavericks-unlimited): HR and organisational development consultancy. 389 leads with decision makers at companies averaging £20m revenue. ## What clients say - "We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year." Elliot Harrison-Holt, Business Development Director, Recycling Lives. - "We've sat 60+ qualified meetings and closed multiple deals from this channel." James Clark, Cofounder, Flux HQ. - "We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago." Ged Walsh, CEO and Founder, Everpool. - "We have used various outreach companies, Flowd have been by far the best." Daniel Corby, Director, Altitude Internet. - "When it comes to cold outbound outreach, I'd certainly recommend Flowd." Sahr Komba, Director of Business Development, Stoneway. - "I've already recommended Flowd to my network." Warren Kozera, Non-Executive Director, Bid Writing Service. - "How do you do your business development and lead generation? Flowd. Contact Flowd." Jenny Draper, Managing Director, Barkers Procurement. ## Company - [About Flowd](https://www.flowd.co.uk/about-us): Founded in 2021 by two salespeople in a spare room after scaling and exiting an eCommerce jewellery brand. Flowd reached £3m ARR in 3 years on outbound alone and added cold calling back in 2025 to run multi-channel campaigns. Senior team: Mitch Clayton (Cofounder, CEO), Ash Holmes (Cofounder, CMO), Marc Entwistle (COO) and Ryan Grundy (Head of Service). - Values: always people-first, always strategic, always improving, always accountable. - [Contact Flowd](https://www.flowd.co.uk/contact-us): Enquiry form, booking calendar for a free 30-minute call, contact@flowd.co.uk, and the Manchester office address. Replies usually within 1 to 2 business days. - [Book a sales meeting](https://www.flowd.co.uk/b2b-lead-gen-enquire): Get qualified sales meetings in 14 days. Flowd finds the prospects, runs the outreach and books meetings into your calendar. - [Careers](https://www.flowd.co.uk/career): Open roles in outbound, data enrichment and sales development. - LinkedIn: https://www.linkedin.com/company/flowd-services/ - Instagram: https://www.instagram.com/meetflowd/ - TikTok: https://www.tiktok.com/@flowdsocial ## Guides - [Blog](https://www.flowd.co.uk/blog): Insights on B2B outbound, sales development, email deliverability and go-to-market strategy from the Flowd team. - [B2B Cold Email Deliverability: The 2026 Technical Playbook](https://www.flowd.co.uk/blog/improve-email-deliverability): SPF, DKIM and DMARC requirements from Google, Yahoo and Microsoft, spam complaint ceilings and the November 2025 enforcement changes. - [Outsourced SDR Team vs In-House: Pros, Cons and Costs](https://www.flowd.co.uk/blog/outsourced-vs-inhouse-sdr): The full cost of hiring an SDR in the UK, beyond salary, compared with outsourcing sales development. - [Lead Generation Pricing: What to Expect](https://www.flowd.co.uk/blog/lead-generation-pricing): Pay-per-lead versus monthly retainer models and what B2B lead generation costs. - [Questions to Ask a Lead Generation Agency (Before You Sign Anything)](https://www.flowd.co.uk/blog/questions-to-ask-a-lead-generation-agency): How to evaluate an outsourced B2B lead generation service. - [How to Define an ICP Framework That Actually Fills Your Pipeline](https://www.flowd.co.uk/blog/how-to-build-an-icp-framework): Building an ideal customer profile that targets the right people at the right businesses. - [B2B Buying Triggers: What They Are and How to Use Them in Cold Outreach](https://www.flowd.co.uk/blog/b2b-buying-triggers): Using buying signals to reach prospects when they are in-market. - [What Makes a Qualified B2B Lead (and How to Identify One)](https://www.flowd.co.uk/blog/what-is-a-qualified-b2b-lead): Qualification criteria around fit, behaviour and intent. - [What Is a Sales Cadence? (and How to Build One That Gets Replies)](https://www.flowd.co.uk/blog/sales-cadence): Structuring follow-up across email and phone. - [AI SDR software in 2026: what works and what's hype](https://www.flowd.co.uk/blog/ai-sdr-tools-2026): Which AI SDR products deliver measurable gains and which damage deliverability. - [Is ChatGPT or Claude better for Sales Teams in 2026?](https://www.flowd.co.uk/blog/chatgpt-vs-claude): Comparing the two AI assistants for sales work, with cold email reply rate benchmarks. - [Choosing a Lead Gen Strategy for your B2B Business](https://www.flowd.co.uk/blog/lead-generation-by-growth-stage): Matching lead generation to startup, scale-up and enterprise stages. - [Lead Capture Form Best Practices](https://www.flowd.co.uk/blog/lead-capture-form-best-practices): Designing website forms that convert visitors into leads. - [7 Tech Trends Transforming Email Marketing](https://www.flowd.co.uk/blog/7-tech-trends-transforming-email-marketing): Why email marketing still works and the technology changing it. ## Optional - [Flowd named one of the fastest-growing companies in the UK](https://www.flowd.co.uk/blog/fast-growth-index-2025): UK Fast Growth Index 2025, one of the 50 fastest-growing businesses in the North of England. - [Flowd named finalist in 2025 Great British Entrepreneur Awards](https://www.flowd.co.uk/blog/flowd-gbea-2025-finalist): Shortlisted for Scale-Up Entrepreneur of the Year. - [Flowd appoints Managing Director as global growth gains momentum](https://www.flowd.co.uk/blog/flowd-appoints-managing-director): Leigh Gough appointed Managing Director alongside the opening of Flowd's first US office in New York. - [Flowd wins New Agency to Watch 2023 award](https://www.flowd.co.uk/blog/flowd-wins-new-agency-to-watch-2023-award): The founders' journey from call centre backgrounds to an award-winning lead generation agency. - [Privacy Policy](https://www.flowd.co.uk/privacy-policy) - [Terms and Conditions](https://www.flowd.co.uk/terms) - [Cookie Policy](https://www.flowd.co.uk/cookies) - [GDPR](https://www.flowd.co.uk/gdpr)